Building India’s Largest Social Media Distribution Network
Jab we made people appreciate a scam
- Objective - Make Scam 1992 a show people can't stop talking about, through trends on the show and relatable, popular templates out of the show.
Planning -
- A Twitter Trend
- Instagram banter via Mega Influencers such as Pranav Sapra and Akshar Pathak
Outcome -
- The 10-day campaign spread across 4000+ deliverables
- 100% Internet sentiment as a result of a great show in itself
Economical Value -
- Overall reach surpassed 20Mn+ worth Rs. 5Lacs over the campaign (organically)
- CPM ~Rs 1
- 2.7M+ Engagement Rate
- 20M+ Reach
- 10/10 Sentiment Analysis
Jab we got Mirzapur to everyone’s neighbourhood
- Objective - Making rounds over the internet about how cool Mirzapur is! We did it both the times the seasons were out.
- Planning - Multi-platform across IG, FB, and Twitter with memes, aesthetic videos, and pages suited best for this campaign.
Outcome -
- A massive amount of UGC was created across the internet leading to our campaign execution
- Within the first 2 days of the campaign, Kaleen Bhaiyya as a character had picked up swiftly
- Economical value - The Cost per impression was about Re. 0.033.
- 300M+ Engagement Rate
- 25M+ Reach
- 10/10 Sentiment Analysis
Jab we replaced ‘sacha pyaar’ to ‘Indori Ishq’ for everyone
- Objective - Ensuring MX Player's new web series Indori Ishq made the rounds on the internet with the best impact possible.
- Planning - A 360* campaign, multi-platform across IG, FB, and Twitter with memes, aesthetic videos, and pages suited best for this campaign.
Outcome -
- Videos on Facebook resulted in 20Mn+ reach alone.
- A potential impact close to 145Mn+ people.
- 77M+ People have gone and watched Indori Ishq during this campaign.
- Brand value - One of WLDD’s most recent campaigns with an everlasting impact and a massive organic User Generated Content seen in just 14 days of campaign duration.
- 13M+ Engagement Rate
- 92M+ Reach
- 10/10 Sentiment Analysis